In 2004, Jeffrey O’Brien was an ambitious young lawyer with just four years of practice under his belt. When he joined a mid-sized Minneapolis law firm as an associate with only three clients in tow, he set out to build something exceptional. By 2009, his strategic focus on startup and early-stage businesses and a blog showcasing his unique expertise earned him the moniker “The Businessman’s Lawyer.” 

Fast-forward 20 years, and Jeff is now one of the most recognized attorneys in the Twin Cities. With a thriving book of business exceeding a million dollars, he has a high-profile niche practice in craft beverage and cannabis law and frequently appears on local media as the “Lawyer Extraordinaire.”

In his first full-length book, Marketing and Personal Branding for Lawyers, Jeff shares wisdom from his journey from modest beginnings to industry recognition and a prospering practice. Whether you’re growing your client base or carving out your niche, Jeffrey’s story offers valuable marketing and personal branding lessons for attorneys at every stage of their careers.